Author
Author

Charlie Osmond

Co-Founder & Chief Tease at Triptease

Charlie  Osmond

Passionate about improving online travel, Charlie launched Triptease to help hotels deliver a better digital experience and increase direct bookings. Charlie built his first business straight after graduating from Oxford with a degree in engineering. He was named Young Entrepreneur of the Year by Esquire Magazine and one of HSMAI’s ‘Extraordinary Minds’. He won The Sunday Times £5M London Entrepreneur Challenge, is a member of YPO Manhattan, a Companion of CMI and a Fellow of the British American Project.Charlie’s also a member of the British Airways Business Advisory Board.

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Insights by Charlie Osmond (6)

Attribute Based Shopping - A blessing or a bane?

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.

Is Rate Leakage a problem for hotels?

Wholesalers who have negotiated discounted rates with the hotel under the pretext of needing wholesale rates to bundle with air or local activities, etc. into packages, and then leak the discounted rates "naked" online-primarily via the OTAs or their initiatives like Booking.

Are brands becoming relevant again?

Traditionally hotel brands largest added value has been distribution. A hotel got branded and was quite rapidly connected to a massive flow of reservations, on all the channels that existed. It helped guests search, travel agents book and hotels get filled.

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