Author
Author

Stuart Dickinson

Freelance journalist, copywriter and media developer

Stuart Dickinson

Stuart is a freelance journalist, copywriter and media developer with over 10 years' experience in communications. His passion for travel and tourism has seen him work with high-profile clients like South African Tourism, Fodor's Travel Guides, City Sightseeing, The Grand Daddy Hotel, Collection McGrath, Kruger Lowveld Tourism and the Gauteng Tourism Authority.

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Insights by Stuart Dickinson (18)

Three steps to a sterling online reputation for your restaurant

These days, anyone with a smartphone, internet connection and an opinion is a potential food critic, heaping kindness or criticism on your restaurant for the world to see.

Back to basics: What is a chatbot and does my hotel need one?

A chat what? While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel industries as more marketing experts begin to harness its potential.

Trend digest – A guide to online advertising

These days, online advertising is often inescapable if you want your hotel to remain relevant and successful. But with so many strategies and different approaches to consider, it may seem like an intimidating space to venture into.

6 Must-ask questions to consider before buying a PMS

Your property management system (PMS) forms the administrative heart of your hotel, which means choosing the right one is essential. And even if you're comfortable with a platform you've been using for years, it's important to reflect on whether it is helping or hindering your hotel's growth when compared to better options on the market.

3 Innovative loyalty programs to be inspired by

With competition between hotel loyalty programs so fierce today, creativity and innovation are essential if you want to stand out and give your guests more bang for their buck.
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