There is no better time to travel than right now. According to the US Travel Association's US Travel and Tourism Overview 2018, updated June 2019, US domestic travel increased 1.9 percent in 2018 to a total of 2.
Later this month the 25th Annual Lodging Conference will be held in Scottsdale, Arizona, an event that historically caps off the "conference year" for many in the hotel business. It is a time to reconnect with industry friends and colleagues, but it also gives us a few days to pause and reflect on the past year and speculate on the year to come.
Extreme competitiveness in today's business world demands that hotel companies consistently outthink and outpace companies within and outside their immediate hospitality verticals. Such competitors include cruise lines, home-sharing, and other luxury or niche experiences like "glamping," all of which constantly strive to dominate market share.
Over the first half of this year, I have been able to network and brainstorm with senior executives in the hotel, travel, and technology spaces. Although the conversations all came from slightly different angles, there were many similarities that all drove toward one core topic — the experience.
Hotel organizations in today's global marketplace compete heavily, not just among one another but also with other service-focused verticals and customer-facing businesses, in attracting and retaining top talent.