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Martin Soler

Partner at Soler & Associates

Martin Soler

Martin Soler is a former Hotel General Manager and Chief Marketing Officer of multiple hotel technology companies. Currently, he is a Partner in Soler & Associates a marketing consulting firm for hotel technology companies and groups.

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Insights by Martin Soler (30)

Technology in Hospitality, Evolution, Innovation and Guests.

In hospitality, technology is a complicated problem. For an industry that has historically excelled and set the bar for customer experience, buying technology solutions has not been on the top of the list.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

Nothing will mark the end of paid search marketing on Google, quite the contrary, they are doing everything to increase the ad-spend. It will change the way websites are indexed and I think it will affect hotel branding.

Overview of media in Hotel Marketing of 2019

The annual review of hotel marketing topics that got the most attention has finally completed. This edition is again upgraded from last year in terms of graphics which you can find here. The methodology is similar to last year in that it takes the top articles of Hotelmarketing, Phocuswire, and HospitalityNet and each headline is categorized in terms of main topics and brand representation.

Attribute Based Shopping - A blessing or a bane?

Where ABS could be a game changer is in search, recommendations and in pricing. Too many are focused at how this can be a method to sell ancillary revenue, like the airlines did. But the application in hotels could be totally different.
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