Frances Kiradjian

Founder & Chair of BLLA

Frances Kiradjian

Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves more than 750 members, including hotels and the suppliers that sustain them.

Frances states why she created the BLLA. “My passion for independent boutique & lifestyle hotels are what drove me to create a place where leaders in this hotel sector can meet on common ground,” said Frances. “I wanted to institute programs for enhanced awareness to global travelers and offer vendors the opportunity to focus their marketing efforts through sponsorship of BLLA programs, events & conferences.”

Kiradjian is a graduate of the highly respected Marshall School of Business at the University of Southern California (USC).

More about Frances Kiradjian

Insights by Frances Kiradjian (7)

The Boutique Hotel Crisis Guide to Travel

BLLA held a digital forum recently on the subject of The Boutique Hotel's Crisis Guide to Travel. Leaders in the Travel Industry discussed the current crisis of COVID-19 and how travel restrictions are currently affecting the industry as well as what the future might look like.

Being opportunistic without being a shark

Today's climate may present a new opportunity for the hospitality industry for those sitting with cash, or some form of available cash.

Dissecting the Relationship Between Universities and Boutique Hotels

Boutique hotels are "it". After a struggle to be taken seriously as a hospitality vertical, boutique hotels are ahead of every curve when it comes to modern day lodging. Now more than ever there is a steep demand for accommodations that one can take back home with them in the form of a story.

The Evolution of the Hotel Lobby

Hotel lobbies have evolved from portals where travelers are introduced to their lodging accommodations to places people gather to immerse themselves in culture and merriment. The evolution of the hotel lobby has been gradual, but the proliferation of lifestyle and boutique properties have shifted the design away from clinical hotel lobbies.

Why Are Other Industries Attracted to the Boutique Hotel Sector?

One of the many exciting things about the boutique hotel world is its ability to absorb exciting elements from disparate areas—from the art world to music, fashion and cuisine—anything it can harness to add character and interest to a hotel's offering.
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