Organization Details

Boutique & Lifestyle Leaders Association (BLLA)

BLLA was created to be the unifying voice of this unique sector within the hospitality industry. It will be the "One Place" to find and book all boutique & lifestyle hotels for the consumer as well as for the agency community. By pooling resources, independent owners and groups have the opportunity to successfully compete on a level playing field with major hotel companies, and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

Photos by BLLA
Timeline (206)