Author Bio

Frances Kiradjian

Founder & Chair of BLLA

Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves more than 750 members, including hotels and the suppliers that sustain them.

Frances states why she created the BLLA. “My passion for independent boutique & lifestyle hotels are what drove me to create a place where leaders in this hotel sector can meet on common ground,” said Frances. “I wanted to institute programs for enhanced awareness to global travelers and offer vendors the opportunity to focus their marketing efforts through sponsorship of BLLA programs, events & conferences.”

Kiradjian is a graduate of the highly respected Marshall School of Business at the University of Southern California (USC).

Articles by Frances Kiradjian (3)

The New Boutique Hotel Lobbyists

In actual fact the lobby's origins couldn't be further than R. Kelly's bumping'n'grinding R'n'B entourage. It's a term that originates in the chaste monasteries of the 16th century, where a lobbia signified a covered walkway or open arcade.The first recorded printed instance ...

Boutique "Soft Brands" Defined

Of course, these aren't new companies by any stretch of the imagination, but fresh incarnations of those same hospitality superpowers that have dominated the industry for decades. Independent in ethos, but multinational in outreach, these are the new hotel 'soft brands', they've ...