Juanjo Rodriguez is the founder of The Hotels Network, which he launched in 2015 after spotting a technology gap between major online travel players and independent hotels, building the company into a leader in AI-driven marketing personalization that today serves over 20,000 hotels in more than 100 countries and delivers an average 32% uplift in direct bookings for its partners. Following Lighthouse's acquisition of The Hotels Network in April 2025, Juanjo now also serves as Chief AI Officer at Lighthouse, where he works to combine the company's commercial intelligence platform with AI-driven marketing technology to help hoteliers convert market data into personalized guest booking experiences. A frequent speaker at industry events and educational institutions, he remains focused on helping hospitality brands use AI, machine learning, and predictive personalization to build stronger, more direct relationships with guests.

Juanjo is panel expert of the Information Technology and the AI Everywhere panels.