By Juanjo Rodriguez – Founder and CEO, The Hotels Network
The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization. It's a two-step process whereby you apply machine learning techniques to understand user behavior, and then personalize his or her experience by automatically presenting the best content and offers for that individual.
In the first viewpoint of this panel, several experts weighed in that the Hospitality Industry does not properly invest in technology innovation. Apple spent about $15 billion in research last year alone… or 5.
Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.
The Hotels Network, a hotel technology company who pioneered the concept of Predictive Personalization, has recently announced the launch of a brand-new product, SEMcheck.
The Hotels Network partners with Hoteliers.com to help hotels increase direct bookings with the Conversion Booster
The Hotels Network, an innovative technology company who pioneered the concept of Predictive Personalization, has signed a strategic partnership with Hoteliers.com, the leading provider of booking solutions in the Netherlands.
Hotel technology company The Hotels Network has announced the launch of its pioneering new product - Oraculo. Complementing the company's existing suite of tools, Oraculo is the first ever hotel product with predictive capabilities, that marries together revenue management and personalisation to increase direct bookings on hotel websites.