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Frederic Gonzalo

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant

Frederic Gonzalo Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experiencFrédéric Gonzalo - consultant, bloggeur, conférenciere in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike. He writes regularly about digital marketing and online tourism on his blog at fredericgonzalo.com as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands. He was ranked among most influential bloggers for marketing & social media in Canada in both 2013 and 2014. In 2015, he published his first book: Social Media Best Practices in Travel Marketing.

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Insights by Frederic Gonzalo (10)

Is Expedia's recovery program a genuine help for Hoteliers?

Is this program genuine help for hoteliers? I can't see why not. I was consulting this week with three different clients: a small inn, a motel, and a boutique hotel. The small inn has virtually no online presence, despite a decent website and a Facebook page they have a hard time maintaining.

A Post-Crisis Top-3 Digital Marketing Action Plan

In Quebec, Canada, we are still in the early stages of this crisis, expected to peak at some point in mid-April. So the very first step to take is to acknowledge this fact and plan for post-crisis action plan set to begin somewhere in June.

Why Fear is Worse Than The Virus

Others will inform you better about the most recent stats for how many countries and people are infected by Covid-19, the fatality rate and death toll so far. By the time I'd write it here and the time you'd read it, these stats would have changed anyway.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

That's an excellent question and indeed, I would tend to think hotel paid search marketing is poised for deep change, but that doesn't mean imminent death. Marketing dollars will shift towards more organic efforts or different paid initiatives.

Is Personalization in Hospitality Dead or Alive?

I remember hearing this mantra for the digital age and how personalized marketing would become the ultimate tool to *drum roll* ... get the right message, to the right person, at the right time, on the right platform.
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