Frederic Gonzalo

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant

Frederic Gonzalo Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experiencFrédéric Gonzalo - consultant, bloggeur, conférenciere in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike. He writes regularly about digital marketing and online tourism on his blog at as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands. He was ranked among most influential bloggers for marketing & social media in Canada in both 2013 and 2014. In 2015, he published his first book: Social Media Best Practices in Travel Marketing.

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Insights by Frederic Gonzalo (12)

What can the hospitality industry expect from metaverse?

The metaverse holds many promises, but I think we need to take a deep breath and not expect anything tangible before another couple of years, at best. So it won't solve the pressing issues, in particular shortage of labor, which is here to stay but is also expected to resolve itself somewhat by 2030, when demographics become favorable once again.

Working with OTAs: The Indirect Distribution Dilemma

I never really understood this historic negative view of OTAs by some hoteliers. I mean, I get it, the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range, which is still too much for some hoteliers.

Is Expedia's recovery program a genuine help for Hoteliers?

Is this program genuine help for hoteliers? I can't see why not. I was consulting this week with three different clients: a small inn, a motel, and a boutique hotel. The small inn has virtually no online presence, despite a decent website and a Facebook page they have a hard time maintaining.

A Post-Crisis Top-3 Digital Marketing Action Plan

In Quebec, Canada, we are still in the early stages of this crisis, expected to peak at some point in mid-April. So the very first step to take is to acknowledge this fact and plan for post-crisis action plan set to begin somewhere in June.

Why Fear is Worse Than The Virus

Others will inform you better about the most recent stats for how many countries and people are infected by Covid-19, the fatality rate and death toll so far. By the time I'd write it here and the time you'd read it, these stats would have changed anyway.
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