Gonzo Marketing

fredericgonzaloFrederic Gonzalo is passionate about marketing and communications, with over 20 years of experiencFrédéric Gonzalo - consultant, bloggeur, conférenciere in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike. He writes regularly about digital marketing and online tourism on his blog at as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands.

Digital Marketing For Travel Brands: What To Expect In 2019

By Frederic Gonzalo

2018 is almost a thing of the past and as I prepare to head out to Las Vegas early December to attend the Expedia Partner Conference Explore 18 for a third year in a row, allow me to reflect on what may most likely (or not) impact travel brands in the upcoming year when it comes to digital marketing.


How Voice Search Will Impact Travel Marketing -

Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in 2008. Nowadays, speech recognition technology is more precise—with only an 8% error rate! Have you also noticed that many consumers have recently bought devices that use voice searches? In fact, 2017 was the year that voice recognition truly took off, thanks to the popularity and adoption of home devices, such as Google Home and Amazon Echo.


Frederic Gonzalo

Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant