By Frederic Gonzalo – Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
2018 is almost a thing of the past and as I prepare to head out to Las Vegas early December to attend the Expedia Partner Conference Explore 18 for a third year in a row, allow me to reflect on what may most likely (or not) impact travel brands in the upcoming year when it comes to digital marketing.
Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.
Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in 2008. Nowadays, speech recognition technology is more precise—with only an 8% error rate! Have you also noticed that many consumers have recently bought devices that use voice searches? In fact, 2017 was the year that voice recognition truly took off, thanks to the popularity and adoption of home devices, such as Google Home and Amazon Echo.