Alisa Voitika

Brand & Content Manager at Triptease

Alisa Voitika

Alisa is Brand & Content Manager at Triptease. She speaks four languages, makes spicy food and believes that #DirectIsBest.

Insights by Alisa Voitika (4)

Hotels in crisis can still win: How to adjust strategies without jeopardizing your future

The rise of Chinese travel in the last two decades means that the proportion of travelers affected by the COVID-19 coronavirus outbreak has surpassed the 2003 SARS health crisis. But the hospitality industry has been through crises before - and proved that hotels that made smart strategic decisions can come out winners in the long-term.

"Instead of capturing more direct bookings, we're now talking about owning a customer"

Joe Pettigrew, Director of Revenue Maximisation Europe Hotels at Starwood Capital Group, is a key member of the Hotel Heroes council and was a returning speaker at the Direct Booking Summit EMEA. He has also recently joined the Yotel team to supercharge the Starwood brand's revenue strategy.

Spotlight on... hotels in Asia-Pacific

Filmed at the inaugural Direct Booking Summit in Singapore, the series explores challenges that hoteliers in Australia, Indonesia and Thailand expect in 2019.

How Google changed Metasearch

In 2018, 72.5% of consumers surveyed by EyeForTravel said that they used metasearch sites regularly in their pre-booking journeys. In their latest free report, the Triptease team unpacks the importance of metasearch to the modern traveller - and why the channel is more crucial to hoteliers than ever.