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Author

Ines Barreiros

Digital Marketing Manager at GuestCentric

Ines BarreirosInes Barreiros is a digital marketing manager at the GuestCentric Lab department, a service specialized in maximizing hotel’s online presence and direct revenue. Ines is a specialist in digital marketing and business intelligence and has over 8 years of experience in the hospitality industry.

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Insights by Ines Barreiros (2)

Simplified SEO for Hotels - PART I

With the rise of Google's dominance in the online travel search market, Hotel SEO is undoubtedly one of the most widely-discussed loved and hated topics in the industry today.

Should You Rush The Translation Of Your Website To Mandarin?

We can all agree that China is a HUGE market. Its internet users top the combined population of Japan, Russia, Mexico and US so it represents a significant opportunity across the board and it is only natural that hotels increasingly look for ways to target this segment.
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