Ines Barreiros

Digital Marketing Manager at GuestCentric

Ines BarreirosInes Barreiros is a digital marketing manager at the GuestCentric Lab department, a service specialized in maximizing hotel’s online presence and direct revenue. Ines is a specialist in digital marketing and business intelligence and has over 8 years of experience in the hospitality industry.

More about Ines Barreiros

Insights by Ines Barreiros (5)

Will Hotel Direct Bookings Kill OTAs for Good?

Can anyone challenge the supremacy of the two major channels in the world, Booking and Expedia? Has the pandemic changed the channel mix for (most) hotels? Most importantly, will this be a permanent .

Domestic Travel is King for Hotels – 7 Ways to Conquer It

Since the earliest days of the Covid-19 pandemic, our Hotelier PULSE research reveals that the majority of Hoteliers expect domestic travel to be the strongest contributor to recovery. Despite ever-changing travel restrictions and cautious consumer behaviors relating to Health & Safety and travel bookings, this trend has not changed.

Simplified SEO for Hotels - Part 2

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

Simplified SEO for Hotels - PART I

With the rise of Google's dominance in the online travel search market, Hotel SEO is undoubtedly one of the most widely-discussed loved and hated topics in the industry today.

Should You Rush The Translation Of Your Website To Mandarin?

We can all agree that China is a HUGE market. Its internet users top the combined population of Japan, Russia, Mexico and US so it represents a significant opportunity across the board and it is only natural that hotels increasingly look for ways to target this segment.