Lily Mockerman demonstrates well-honed analytical skills, experienced foresight, technical savvy in many hotel systems, and the ability to clearly communicate vision and strategy to her clients and team. Seeing an opportunity to grow with the industry in a broader role, Lily founded TCRM to deliver strategic Revenue Management solutions, particularly focused on solid practices around Total Revenue Management. Lily and Kathryn have again expanded the Revenue Management field with ThinkUp Enterprises, focusing on their clients’ path to profitable progress and sustainable legacies.