Associate Partner, Revenue Optimization at SSP
Suzanne Swafford is an Associate Partner of Revenue Management at Strategic Solution Partners. She is a leader with a reputation for creative collaboration within multiple departments, execution of the highest priorities of an organization where sales and revenue strategy is the focus for growth, expansion and ultimately the organization's financial health. As the former Senior Director of Revenue Management with Wyndham Hotels and Resorts, Swafford has worked with dozens of full-service properties, asset management companies and ownership groups - leading the openings of five newly built resorts, two full brand integrations, and over 30 brand conversions.
An understanding of not only analytics, but how to apply them to strategies and tactics to achieve desired results, Swafford’s portfolio boasted a 10-year average annual total revenue growth of 10%. By providing insightful strategy focused on revenue per unit (both used and unused), unit to space ratios for optimum performance, and ancillary revenue capture by ensuring each segment - distribution channels and ancillary revenue source are set to perform to the maximum potential. Swafford is thrilled to be a part of Strategic Solution Partners, continuing to capture unique opportunities and grow revenue streams while guaranteeing ongoing success for clients.