Suzanne Swafford

Associate Partner, Revenue Optimization at SSP

Suzanne SwaffordSuzanne Swafford is a leader with a reputation for collaboratively creating the right plans across multiple departments, putting in place the right processes, and working to the highest priorities of the organization where Sales and Revenue Optimization strategy and execution is the focus for growth, expansion and ultimately the organization’s financial health. As the Senior Director of Revenue Management with Wyndham Hotels and Resorts, Suzanne worked with full-service properties, asset management companies and ownership groups, and led the openings of five newly built resorts, two full brand integrations, and over 75 brand conversions. An understanding of not only analytics, but how to apply them to strategies and tactics to achieve desired results, Suzanne’s portfolio of 32 hotels, boasted a 10-year average annual total revenue growth of 10%. By providing insightful strategy focused on revenue per unit both used and unused, unit to space ratios for optimum performance, and ancillary revenue capture by ensuring each segment, distribution channel, and ancillary revenue source are set to perform to the maximum potential, Suzanne is able to capture opportunities and grow revenue streams while creating customer value enhancement guaranteeing ongoing success for her clients.

More about Suzanne Swafford

Insights by Suzanne Swafford (4)

Moving From Revenue Management To Revenue Optimization

As the hospitality landscape continues to evolve and especially as we begin to see the benefits of the COVID-19 vaccination and a return to normalcy, reliance on analytics and business intelligence is growing exponentially.

The Yoga Of Revenue Optimization & Marketing Collaboration

The word yoga is derived from the Sanskrit root word yuj, and the most understood meaning of yoga is "union." To unite implies a foundation of not only a shared philosophy, but the creation of common goals and objectives known as collaboration.

A Yogini’s Take On Bravery In Revenue Optimization

Trying a new, seemingly complicated pose in a yoga practice is often terrifying. Fear of falling on our face in crow pose or perhaps just falling in front of other people oftentimes holds us back from reaching new goals.

A Yogini’s Take on Hotel Revenue Optimization in a COVID19 World

I see myself as a yogini, first, revenue optimist second. Having spent thousands of hours centering my mind, body and soul- my professional career within the revenue and consulting space has also benefitted immensely from the cognitive gains of daily yoga.