Brian Schoettes

Brian Schoettes is the founder of Valico. He is an accomplished leader specializing in workforce management, labor optimization, and process transformation for hospitality, retail, and healthcare organizations. Brian has designed and implemented innovative workforce solutions that deliver measurable cost savings, enhanced service delivery, and operational excellence. As Vice President of Workforce Management at Marriott International, he established the company’s first Workforce Management capability, resulting in $300 million in annual labor savings across nearly 300 hotels, while preventing cost creep. Brian has led the onboarding of 165 Starwood-branded hotels to new timekeeping and labor reporting systems as part of the merger with Marriott. With his extensive background in operations, finance and deployment of numerous projects across various markets, Brian has experience with complex labor management requirements. This makes him an expert in utilizing workforce management to ensure compliance with Collective Bargaining Agreements and local and federal labor regulations. Brian is an active member of Cayuga Hospitality Consultants.