Brand
Hotel Brand

FORM Hotel

by Smartotels LLC

FORM Hotel LogoFORM Hotel ("FORM") is the flagship brand of Smartotels Hospitality International LLC. Its offering is based on a unique retail operating model that empowers guests to customize their stay by choosing the services and amenities they value for their hotel experience. FORM aims to provide a bespoke hotel experience that is designed by its guests and delivered by specialists.

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Hotel Development

FORM Hotel

Opening May 2018 in the heart of Dubai"s Culture Village, Form Hotel will bring a unique and uncharted design concept to the UAE. The flagship property of Smartotels Hospitality and the first hotel in the region to join the Design Hotels™ Community, Form Hotel will merge an emphasis on wellbeing with a carefully curated design concept that will appeal to business and leisure travelers alike.

Brand News

Smartotels Launches its Flagship Brand: FORM Hotel

FORM Hotel, the upscale hotel brand in Smartotels Hospitality International's portfolio, launches today in the UAE. A pioneering "concept hotel" brand, FORM offers business and leisure travelers accessible premium hotel fundamentals with the flexibility of add-on service and amenity features in a technologically-advanced, design- forward and socially-responsible environment.

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