Smartotels is a hospitality and asset management firm headquartered in Dubai, United Arab Emirates, providing comprehensive management services with a focus on developing and operating hotels under its unique proprietary lodging brands.
The flagship brand of Smartotels Hospitality LLC, FORM Hotel is integrating an advanced proprietary enterprise application system - HotOIL™ (Hotel Operational Intelligence Layer) designed and developed by Smartotels with MKG Group.
FORM Hotel, the upscale hotel brand in Smartotels Hospitality International's portfolio, launches today in the UAE. A pioneering "concept hotel" brand, FORM offers business and leisure travelers accessible premium hotel fundamentals with the flexibility of add-on service and amenity features in a technologically-advanced, design- forward and socially-responsible environment.