Messe Berlin (Singapore) announced today that ITB Asia, MICE Show Asia and Travel Tech Asia will go virtual from 21 – 23 October 2020. Originally scheduled on the same dates, the annual travel trade show will instead be held on a virtual platform, due to the uncertainty over continued global travel restrictions and safe distancing measures.

The virtual event will be hosted on a newly developed platform, also known as the ITB Community. ITB Community is set to launch on 12 August 2020. In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders which will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.

ITB Asia, MICE Show Asia, Travel Tech Asia 2020 – A Virtual Experience

The 2020 virtual edition for ITB Asia, MICE Show Asia and Travel Tech Asia will be complimentary and serves as a value-add to all confirmed exhibitors[1][1] of ITB Asia 2021. With over 5,000 pre-qualified international MICE, corporate and leisure buyers invited with a full-access pass to the exclusive virtual event, the three-day event will be available 24/7 to attendees to access business matching, conference sessions and the exhibitor directory.