Returning to London in-person for the first time since 2019, Skift Forum Europe is back - and better than ever before. Join us for thoughtful conversation with industry makers and shakers, focused on the complex return of the world's largest travel market as it continues to battle uncertainty and change. That means hard-hitting questions, and insightful perspectives from Europe's top leaders and global executives - all with the intention of understanding what lies ahead for travel's optimistic 2022 return, even as Omicron puts a pause on welcoming tourism back in full force.

Unable to join us in London? No worries: We'll have a livestream of the full event running, so you can participate from the comfort of your own home or office.

Join us as we ask the industry's top CEOs and leading business minds the big questions facing travel:

  • When international travel finally returns, what will the market look like?
  • Will European border control find a more consistent approach on restrictions and requirements this year?
  • What are hotels doing to streamline operations, innovate on sustainability, and adapt quickly to volatility?
  • How has an increased domestic focus impacted tourism and what new models are emerging?
  • For airlines, how will both legacy and low-cost carriers
    rebound as travel returns? Which will gain more market share, and will we see consolidation in the future?
  • What will an increasingly remote-work world mean for travel and mobility in the region?
  • How are major tour operators evolving in Europe given regulatory pressures, increased competition, and the subscription model's impact?
  • How is sustainability now a top priority for all sectors, and what is being done for real versus rhetoric?
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