10am - 6pm CET - live on itb.com

The ITB eTravel Track focuses on relevant distribution, marketing, and travel technology topics.

Expect exciting panel discussions, exclusive interviews with industry leaders, and inspiring case studies. In addition to current travel distribution developments, questions on the agenda are: What are the effects of digitalization and automation on the industry? Why are digital wallets and decentralized identities an opportunity for the tourism industry? Also, travel technology experts will discuss business intelligence solutions for various industry segments. In the Hotel Tech Startup Pitch Session, investors and hoteliers will evaluate the innovative business models of selected international founders. Best practice cases around personalization, augmented reality, and other current topics complete the multi-faceted program.

This event is organized by techtalk.travel