HSMAI Europe Commercial Strategy Week 2026

HSMAI Europe's Commercial Strategy Conference: Where Insights Drive Hospitality Forward! - the evolution of HSMAI ROC - reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

This event is organized by HSMAI Europe