The 2025 Theme: Game On

Level up or get left behind. This year's Phocuswright Conference theme, Game On, is more than a rallying cry. It's a point of no return—where the imperative to break out of the box and make bold moves has become just table stakes. Practically overnight (and forever), the playbook has changed. Dare to blink, and it's Game Over.

It's a watershed moment for travel. Geopolitical tensions and economic volatility are shaking traveler sentiment and behavior, compelling suppliers and intermediaries to remain agile and responsive. At the same time, the pace of transformation isn't just accelerating—it's smashing speed records. Artificial intelligence is now embedded in every phase of the traveler's journey and is fundamentally rewriting the rules for how companies must operate to just stay in the race, let alone win it. Tech stacks that once took years to build are being leapfrogged in weeks or even days. And nimble new players—many from emerging markets that are fueling innovation and growth—jockey for position, while incumbents and legacy models face continual disruption. One thing is clear: Watching from the sidelines is merely a recipe for irrelevance.

This year's Phocuswright Conference theme, Game On, is more than a rallying cry. It's a point of no return—where the imperative to break out of the box and make bold moves has become just table stakes. Practically overnight (and forever), the playbook has changed. Dare to blink, and it's Game Over.

This event is organized by NORTHSTAR Travel Group