ITB Asia is Asia's leading annual B2B trade show and convention for the travel, tourism, and hospitality industry. The three-day event brings together international exhibitors and buyers across the leisure, MICE (Meetings, Incentives, Conferences & Events), corporate travel, and travel-technology sectors.

What makes ITB Asia special

• Comprehensive travel-value-chain coverage: Exhibitors include national tourism boards, destinations, hotels, resorts, airlines, cruise lines, attractions, inbound tour operators, and travel-tech companies.

• Co-located events: ITB Asia runs alongside MICE Show Asia and Travel Tech Asia, creating one of the region's largest travel-trade showcases covering multiple verticals.

• Business-meeting intensity: The event features thousands of pre-arranged appointments between buyers and exhibitors, offering high value in terms of tangible business opportunities.

• Global reach, Asian focus: While the event attracts participants from all over the world, its focus on Asia-Pacific outbound and inbound markets gives delegates unique strategic insight.

Who attends

Professionals from across the hospitality, tourism, and travel-services ecosystem attend, including:

• Destination marketing organisations, national and regional tourism boards

• Hotel groups, resort operators, airlines, cruise lines, and attractions

• MICE planners, corporate-travel buyers, and incentive-travel agencies

• Travel-tech suppliers, booking-engine providers, and channel platforms

• Tour operators, travel agents, and destination management companies (DMCs)

The focus & value for hospitality and travel professionals

For professionals in hospitality, tourism development, or travel services, ITB Asia offers:

• A concentrated marketplace to source new partners, destinations, and service providers with strong Asia-Pacific connections

• A high-calibre platform to network with international buyers and decision-makers from leisure, corporate, and MICE travel sectors

• Insight into trends and innovation such as travel technology, sustainability, experiential travel, and evolving traveller behaviours in Asia

• Visibility to promote destinations, strengthen brand presence, and create real business opportunities

This event is organized by ITB Berlin