The Great MICE Comeback: Why Events Are Fueling a New Travel Boom
Opinion

The Great MICE Comeback: Why Events Are Fueling a New Travel Boom

When borders slammed shut in 2020, the meetings and events industry didn’t just slow down – it fell off a cliff. Global business travel spending plunged by 53.8% compared to 2019 as conferences were canceled, sales kickoffs went online, and incentiv...

Timothy Prescott
Timothy Prescott
Director of Marketing, drvn
drvn
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MICE
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Timothy Prescott
by Timothy Prescott
9 December 2025drvnDestination Marketing
The Great MICE Comeback: Why Events Are Fueling a New Travel Boom
Supplier News

Data Appeal Redefines Destination Intelligence Introducing a New Agentic Management Tool

The Data Appeal Company announced the launch of a new feature that turns large volumes of travel signals into clear insights, scenario analyses, and actionable recommendations and outputs through a contextual intelligence interface.Built specificall...

The Data Appeal Company S.P.A.
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Data Appeal Redefines Destination Intelligence Introducing a New Agentic Management Tool24 November 2025Data Appeal Destination Marketing
Data Appeal Redefines Destination Intelligence Introducing a New Agentic Management Tool
Press Release

U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events

The VISIT USA Act, introduced in Congress Wednesday, would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and...

U.S. Travel Association (USTA)
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National & International Policy
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U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events20 November 2025U.S. Travel AssociationDestination Marketing
U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events
2026 Luxury Travel Trend Outlook: Modern Currency PR Reveals The Top Trends Shaping the Future of Hospitality
Press Release

2026 Luxury Travel Trend Outlook: Modern Currency PR Reveals The Top Trends Shaping the Future of Hospitality

Award-winning luxury travel and hospitality PR and digital media agency Modern Currency Public Relations®, today announces the release of its third annual Luxury Travel & Hospitality Trend Report Forecast for 2026, a forward-looking industry lens th...

Modern Currency PR
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2026 Luxury Travel Trend Outlook: Modern Currency PR Reveals The Top Trends Shaping the Future of Hospitality12 November 2025Modern Currency PRDestination Marketing
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UN Tourism Announces Best Tourism Villages 2025: 52 Communities Leading Tourism for Rural Development
Press Release

UN Tourism Announces Best Tourism Villages 2025: 52 Communities Leading Tourism for Rural Development

From Koyasan in Japan to Chamarel in Mauritius, Bled in Slovenia, Carlos Pellegrini in Argentina, and Masfout in the United Arab Emirates, 52 newly recognized Best Tourism Villages from 29 countries showcase the power of tourism.

UN Tourism
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UN Tourism Announces Best Tourism Villages 2025: 52 Communities Leading Tourism for Rural Development21 October 2025UN TourismDestination Marketing
UN Tourism Announces Best Tourism Villages 2025: 52 Communities Leading Tourism for Rural Development
Unexpected Upgrade: Europe flips the script on responsible travel
Press Release

Unexpected Upgrade: Europe flips the script on responsible travel

Europe, the world’s most visited continent, attracts nearly 700 million travellers each year* — a testament to its rich culture, diverse landscapes, and warm hospitality. This remarkable success presents not only opportunities but also a shared resp...

European Travel Commission (ETC)
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Destination Marketing
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National & International Policy
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Unexpected Upgrade: Europe flips the script on responsible travel16 October 2025European Travel Commission (ETC)Destination Marketing
Unexpected Upgrade: Europe flips the script on responsible travel
The Fundació Turisme Responsable de Mallorca renews its UN Tourism QUEST certification
Press Release

The Fundació Turisme Responsable de Mallorca renews its UN Tourism QUEST certification

UN Tourism has renewed the UN Tourism QUEST certification for the Fundació Turisme Responsable de Mallorca (Spain), recognising the organisation’s ongoing commitment to excellence in destination management and governance.

UN Tourism
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The Fundació Turisme Responsable de Mallorca renews its UN Tourism QUEST certification16 October 2025UN TourismDestination Marketing
The Fundació Turisme Responsable de Mallorca renews its UN Tourism QUEST certification
Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed
Press Release

Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed

The winners were announced during the Award ceremony that took place in the European Capital of Smart Tourism 2025, Sibiu, Romania, on 2 October 2025.

European Travel Commission (ETC)
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Environment & Sustainability
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Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed 8 October 2025European Travel Commission (ETC)Destination Marketing
Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed