The Great MICE Comeback: Why Events Are Fueling a New Travel Boom
Opinion

The Great MICE Comeback: Why Events Are Fueling a New Travel Boom

When borders slammed shut in 2020, the meetings and events industry didn’t just slow down – it fell off a cliff. Global business travel spending plunged by 53.8% compared to 2019 as conferences were canceled, sales kickoffs went online, and incentiv...

Timothy Prescott
Timothy Prescott
Director of Marketing, drvn
drvn
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Events & Conferences
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MICE
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Destination Marketing
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Timothy Prescott
by Timothy Prescott
9 December 2025drvnDestination Marketing
The Great MICE Comeback: Why Events Are Fueling a New Travel Boom
Marseille Was Never for Tourists. Neither Is Venice (Or: How We Disney-fied Cultural Europe, and What We Might Do Before It’s All Gone)
Opinion

Marseille Was Never for Tourists. Neither Is Venice (Or: How We Disney-fied Cultural Europe, and What We Might Do Before It’s All Gone)

A few days ago, Jeff Bezos anchored his floating temple of techno-capitalism (a yacht longer than Piazza San Marco) just off the coast of Venice. The media, predictably, responded with sterile moral outrage, but the more profound irony escaped most:...

Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Hospitality Net
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Destination Marketing
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Simone Puorto
by Simone Puorto
8 July 2025Hospitality NetDestination Marketing
Marseille Was Never for Tourists. Neither Is Venice (Or: How We Disney-fied Cultural Europe, and What We Might Do Before It’s All Gone)
Opinion

EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success

At the EHL Open Innovation Summit, we had the opportunity to speak with Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, and Milena S. Nikolova, Ph.D., Chief Behavior Officer and Co-founder of BehaviorSMART. Our conversation explore...

Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Hospitality Net
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Environment & Sustainability
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Destination Marketing
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Innovation
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Simone Puorto
by Simone Puorto, Milena S. Nikolova, Ph.D. and Ásta Kristín Sigurjónsdóttir
13 June 2025Hospitality NetDestination Marketing
EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success
Opinion

The evolution of DMOs: From marketing to management in a data-driven era

The DMO has evolved significantly in the last three to five years. What originated as destination marketing organizations have become destination management organizations. And this isn’t just a name change.

Richard Cottrell
Richard Cottrell
Global Head of Sales, Data Solutions at Lighthouse
Lighthouse
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Destination Marketing
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Digital Marketing
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Big Data
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Richard Cottrell
by Richard Cottrell
5 June 2025LighthouseDestination Marketing
Lighthouse
Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction
Opinion

Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction

After early predictions of a banner year for vacation and travel spending in 2025, more recent economic uncertainty and faltering consumer confidence now have the hospitality and tourism industry bracing for a slowdown.

Elizabeth Brooks
Elizabeth Brooks
Vice President of Client Services at brkthru_
brkthru_
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Destination Marketing
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Elizabeth Brooks
by Elizabeth Brooks
12 May 2025brkthru_Destination Marketing
Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction
Opinion

Destination winning strategy: Competing on authentic experience

What can tourist destinations learn about the experience economy, where human engagement is leveraged specifically to create a meaningful and memorable event? Rather than boasting about the best sandy beach or exclusive restaurant, today’s destinati...

Meng-Mei Maggie Chen
Meng-Mei Maggie Chen
Assistant Professor at EHL Hospitality Business School
EHL
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Sales & Marketing
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Destination Marketing
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Guest Experience
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Meng-Mei Maggie Chen
by Meng-Mei Maggie Chen
29 October 2024EHLDestination Marketing
EHL Hospitality Business School
Rediscovering Ancient Cities and Lost Civilizations Using AI, AR, and VR
Opinion

Rediscovering Ancient Cities and Lost Civilizations Using AI, AR, and VR

Imagine standing in the heart of ancient Rome, marveling at the majestic Colosseum as gladiators prepare for a fierce battle. Or strolling down the bustling streets of lost cities like Atlantis and Pompeii, feeling the thrum of life from civilizatio...

Jitendra Jain (JJ)
Jitendra Jain (JJ)
Hotelier, Tech Enthusiast and Founder of Hotelemarketer.com
hotelemarketer.com
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Destination Marketing
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Innovation
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Jitendra Jain (JJ)
by Jitendra Jain (JJ)
12 June 2023hotelemarketer.comDestination Marketing
Rediscovering Ancient Cities and Lost Civilizations Using AI, AR, and VR
Opinion

Wildlife Tourism in India - The Roar Can Be Louder!

India is known as a land sustaining immense diversity, not just in terms of its population, but also when it comes to other living beings. The country is home to 567 wildlife sanctuaries and 106 national parks, but we have yet to effectively market ...

Mandeep S Lamba
Mandeep S Lamba
MRICS, President (South Asia), New Delhi
HVS
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Destination Marketing
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Mandeep S Lamba
by Mandeep S Lamba, Dipti Mohan and Dhwani Gupta
13 February 2023HVSDestination Marketing
HVS