When quality, safety and consistency are at stake, hoteliers around the world turn to standard operating procedures (SOPs). It is a term that refers to more than a checklist of items but relies on careful consideration and training to achieve the desired outcome in the world of hospitality.
This blog explores how to build and successfully incorporate SOPs in your hotel operations, including best practices.
Table of contents
- 1. What is a hotel SOP?
- 2. How to build your property’s SOPs: 3 simple steps
- 3. Best practice tips for implementing and maintaining SOPs at your business
What is a hotel SOP?
A standard operating procedure is a set of instructions on how to complete a specific task. It can vary in level of detail from checklists to step-by-step procedures or word-by-word scripts. Ideally, the level of clarity provided strikes a delicate balance between detail and freedom, making it easy for hotel staff to excel in their roles.
Different areas across a hotel’s operations benefit from using SOPs in different ways: there are the customer-facing front-office, sales and marketing and F&B operations, and back-of-house operations including housekeeping, maintenance, food production teams and beyond.
All of them establish certainty in how to deal with a variety of common and uncommon scenarios. Supported by training, the implementation of SOPs leads to consistency and sets expectations and guidance to meet and exceed requirements. In the world of hotels, this extends beyond laws and regulations into the realm of guest expectations and creating unique experiences.
Why are standard operating procedures crucial for the success of your hotel?
The importance of SOPs becomes clear when you consider the many routine tasks that are performed around a hotel on a day-to-day basis: when all those tasks are performed in unison, they create an experience of ease for everyone involved. Naturally, there also are less common occurrences, such as emergency procedures, steps to take in case of a guest falling ill or natural disasters. Since senior decision-makers may not be immediately available, plans have to exist to ensure swift and concise execution by the on-site team in a hotel’s 24-hour operations.
How to build your property’s SOPs: 3 simple steps
Start with a goal
Create your hotel SOPs with a goal in mind: are you looking for consistency? Do you wish to deliver a key brand message or value in every guest interaction at your hotel? Is your SOP focused on increasing quality or safety? It is not only possible but expected that different SOPs will serve different purposes; from health and safety, to the following of local laws and regulations, to maintaining efficiencies and consistency.
When you start with the why, writing the details of an SOP becomes easy: unnecessary or missing steps become obvious when the goal is clear. For example, your goal may be to standardise a response to phone calls into the reservations department, enquiring about discounts. While writing the procedure and working with your team you may find that some team members have been very successful in converting the caller by asking them if they are part of the hotel’s loyalty program, eliminating the need to immediately and/or inconsistently drop rates. You might also learn their conversations with customers have resulted in more reservations at higher rates and additional enrolments in your loyalty program, therefore making it reasonable to add in a step or script on presenting the loyalty program, while removing steps on verbal negotiation of rates.
Starting with the why is also essential when communicating a new or amended SOP to the team. This is something that Disney famously got right when creating their “Be our guest” training that is even available to buy in book form: they start by advising to “always remember, the magic begins with you”.
Decide what needs an SOP and what does not
Involving your team in taking stock of your hotel’s existing procedures is invaluable to successful documentation and training. Many small steps may be going unnoticed or have become part of an otherwise unspoken routine since you last were involved in them. A crucial task here is to determine what requires documenting and standardising. In a hotel, there is a constant turnover of information from day shifts to night shifts and from the reservations team to the staff members greeting and guiding a guest through their stay.
Apply a general rule of feasibility and prioritise by impact: there will be frequent small tasks as well as infrequent or unusual larger sets of instructions, all of which will have a meaningful impact on the successful operation of your hotel. There may be frequent low-impact tasks you would rather guide your team through with the help of values and culture so as to empower them to shine in the world of hospitality. There may also be tasks you are regularly asked for guidance on; creating an SOP will eliminate the need for repetitive clarifications. This is why making a conscious decision on what needs an SOP and what does not is fundamental.
Make your SOP usable and accessible
Once an SOP has been written it is time to go back to the floor: where possible, take the opportunity for ‘dry’ runs, especially when you have made changes to existing procedures. This allows for the early identification of potential adjustments and ensures the SOP is relevant, adequate and usable. Simple steps such as ticking a checkbox during the check-in process may result in downstream impact. For example, based on the completion of that checkbox, a payment processing team member might have to consistently pick up a new task, resulting in the need to update multiple team members about one change.
Since SOPs tend to be part of staff onboarding procedures or specific training, recalling the information and acting on it at the right times is critical. Luckily, this is a factor you can influence by making the information as accessible as possible. This does not mean that the walls of your reservations office have to be covered in scripts, but picking out the most frequently used workflows to display or rotating them as part of a weekly update can drive the adoption of SOPs.
You may also consider placing procedures dealing with uncommon events, for example, a guest passing away during their stay, in easily accessible manuals. Training staff on their existence and where they can quickly look up information is crucial to successfully maintaining a wide variety of hotel SOPs.
Best practice tips for implementing and maintaining SOPs at your business
Train with the intention to empower
SOPs are usually part of new staff onboarding. Consider these to be just as important as retraining or taking the time to share updates to SOPs in person. Training can be an empowering experience when that is the intention: junior staff are empowered to ask, guided to resources and more senior staff relied upon to use as examples.
Finding ambassadors for your SOPs within your hotel can be a simple step to bringing to life what has been documented in a hotel SOP. This is someone who can act as a role model or can be relied upon for quick guidance without turning to a manual.
Some front office SOPs may also be set with the intention to create a deep understanding of the guest, further empowering the team member to have meaningful interactions with them throughout their stay. An SOP requiring such insights to be documented, then reviewed and used by other team members, could be what your hotel is after if meticulously tailored experiences are at the heart of your brand.
Brief but thorough
Make instructions as brief as they can be and as detailed as they need to be. This may involve flow charts or other visuals. And while there may not be room for interpretation in food and safety standards, be aware that the expression of a warm welcome may take a variety of forms, sometimes based on location. The same instructions from one hotel may not be applicable in another due to cultural differences, particularly when operating across borders. Paying attention to nuances and getting them right, is what separates SOPs that sit on the shelf from successfully applied SOPs that devise room to tailor unique guest experiences.
Review and refresh regularly
Lastly, few SOPs are set in stone. Systems change, customer preferences adapt and your brand evolves. One of the easiest ways to translate these changes into practice is by making it a habit to regularly review and refresh your hotel SOPs. Whether you pick a different department’s SOPs every few weeks or months to review, bringing a fresh pair of eyes tuned into the ever-changing environment always proves worthwhile.
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 100 million reservations worth over A$60 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.