OTA guest conversion strategy for hotels: The ultimate guide
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OTA guest conversion strategy for hotels: The ultimate guide

Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) booker walks through your door, you have a prime o...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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OTA guest conversion strategy for hotels: The ultimate guide
by Karen Stephens
4 December 2025Revinate, Inc.Sales & Marketing
OTA guest conversion strategy for hotels: The ultimate guide
What are Branded Residences, and Why are They Becoming Popular Among Developers?
Explainer

What are Branded Residences, and Why are They Becoming Popular Among Developers?

Branded residences are luxury homes associated with well-known brands that offer residents hotel-like services and convenience. Rising demand is coming from experience-driven individuals seeking unique and exclusive living.

Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management at EHL and Hospitality Strategy writer
EHL
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Lodging Industry
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Market Segments
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What are Branded Residences, and Why are They Becoming Popular Among Developers?
by Emma Näpänkangas
10 November 2025EHLLodging Industry
What are Branded Residences, and Why are They Becoming Popular Among Developers?
Total revenue management: Hotel upselling across guest touchpoints
Explainer

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communic...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
More in this category
Sales & Marketing
More in this category
Digital Marketing
More like this
Total revenue management: Hotel upselling across guest touchpoints
by Karen Stephens
3 October 2025Revinate, Inc.Sales & Marketing
Total revenue management: Hotel upselling across guest touchpoints
6 differences between a hotel and a resort
Explainer

6 differences between a hotel and a resort

In hospitality, understanding the difference between a hotel and a resort is key in order to provide guests with the right experience. Each type of accommodation takes a different approach and has its own appeal, which means that the way they operat...

Eva Lacalle
Eva Lacalle
Marketing Director at Mews
Mews Systems Ltd
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Lodging Industry
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Market Segments
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6 differences between a hotel and a resort
by Eva Lacalle
3 October 2025Mews Systems LtdLodging Industry
6 differences between a hotel and a resort
Explainer

Market Penetration Index: Using MPI for hotel benchmarking

A busy hotelier has just wrapped up their best August ever - traditionally it has always been a strong month, but this year it’s been non-stop action. Multiple sell-outs, countless rooms turned, and after closing the books, the overworked team is re...

Daniel Foreman
Daniel Foreman
Commercial Strategist at Lighthouse
Lighthouse
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Finance & Accounting
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Market Penetration Index: Using MPI for hotel benchmarking
by Daniel Foreman
23 September 2025LighthouseFinance & Accounting
Lighthouse