Total revenue management: Hotel upselling across guest touchpoints
Explainer

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communic...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Total revenue management: Hotel upselling across guest touchpoints
by Karen Stephens
3 October 2025Revinate, Inc.Sales & Marketing
Total revenue management: Hotel upselling across guest touchpoints
What is a Global Distribution System (GDS) in the hospitality industry?
Explainer

What is a Global Distribution System (GDS) in the hospitality industry?

Travelers now book through a variety of channels – direct websites, online travel agencies (OTAs), corporate agents and more – making it crucial for hotels to be everywhere their guests are searching.

Jonathan Gough
Jonathan Gough
Content Team Lead at Lighthouse
Lighthouse
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Sales & Marketing
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Information Technology
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Revenue Management
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Travel Technology
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What is a Global Distribution System (GDS) in the hospitality industry?
by Jonathan Gough
12 September 2025LighthouseSales & Marketing
What is a Global Distribution System (GDS) in the hospitality industry?
Beyond points: Building a customer loyalty strategy that drives direct revenue
Explainer

Beyond points: Building a customer loyalty strategy that drives direct revenue

True hotel customer loyalty reveals itself in moments like this: A guest walks into your lobby after a long day of travel, and your front desk agent greets him by name, Welcome, Mr. Johnson! It’s so nice to have you back for a third visit with us. W...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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CRM & Loyalty
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Digital Marketing
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Beyond points: Building a customer loyalty strategy that drives direct revenue
by Karen Stephens
5 August 2025Revinate, Inc.Sales & Marketing
Beyond points: Building a customer loyalty strategy that drives direct revenue
Hotel cart abandonment recovery: The multi-channel playbook
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Hotel cart abandonment recovery: The multi-channel playbook

Hotel cart abandonment recovery isn’t just about recapturing lost revenue — it’s about creating moments of connection with your guests that ultimately bring them back to book direct with you.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Hotel cart abandonment recovery: The multi-channel playbook
by Karen Stephens
4 July 2025Revinate, Inc.Sales & Marketing
Hotel cart abandonment recovery: The multi-channel playbook
4 tips for building a modern loyalty program
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4 tips for building a modern loyalty program

Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers say...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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CRM & Loyalty
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Big Data
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Guest Experience
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4 tips for building a modern loyalty program
by Karen Stephens
16 August 2024Revinate, Inc.Sales & Marketing
4 tips for building a modern loyalty program
The building blocks of a first-party data strategy for hotel revenue
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The building blocks of a first-party data strategy for hotel revenue

Imagine a beautifully crafted mosaic, where each tile—unique in shape, color, and texture—comes together to form a breathtaking masterpiece.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Information Technology
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Revenue Management
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Email marketing
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The building blocks of a first-party data strategy for hotel revenue
by Karen Stephens
29 July 2024Revinate, Inc.Sales & Marketing
The building blocks of a first-party data strategy for hotel revenue
How to employ automation and personalization with a CDP across the guest journey
Explainer

How to employ automation and personalization with a CDP across the guest journey

Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitem...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Content Marketing
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How to employ automation and personalization with a CDP across the guest journey
by Karen Stephens
27 June 2024Revinate, Inc.Sales & Marketing
How to employ automation and personalization with a CDP across the guest journey