Explainer

Q: Hotel distribution strategy in 2024: What is a distribution strategy?

The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With 91% of compa...

Jochen de Peuter
Jochen de Peuter
Consultant at EHL Advisory Services, Lausanne Office
EHL
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Q: Hotel distribution strategy in 2024: What is a distribution strategy?
by Jochen de Peuter
21 February 2024EHLSales & Marketing
EHL Hospitality Business School
The hotelier’s guide to identity resolution
Explainer

The hotelier’s guide to identity resolution

A potential guest planning a trip explores your hotel’s mobile site for available rooms. She clicks on a special offer to download your hotel app for an exclusive direct-booking deal but then gets sidetracked with other plans. Later, she visits your...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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The hotelier’s guide to identity resolution
by Karen Stephens
16 February 2024Revinate, Inc.Sales & Marketing
The hotelier’s guide to identity resolution
Explainer

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and sk...

EHL
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Data-driven marketing strategy for hospitality: Best practices & tools18 September 2023EHLSales & Marketing
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Explainer

Hotel Omnichannel Marketing vs. Multichannel Marketing Explained

The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website thro...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Sales & Marketing
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Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
by DJ Vallauri
19 July 2023Lodging InteractiveSales & Marketing
Lodging Interactive