OTA guest conversion strategy for hotels: The ultimate guide
Explainer

OTA guest conversion strategy for hotels: The ultimate guide

Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) booker walks through your door, you have a prime o...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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OTA guest conversion strategy for hotels: The ultimate guide
by Karen Stephens
4 December 2025Revinate, Inc.Sales & Marketing
OTA guest conversion strategy for hotels: The ultimate guide
Total revenue management: Hotel upselling across guest touchpoints
Explainer

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communic...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
More in this category
Sales & Marketing
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Digital Marketing
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Total revenue management: Hotel upselling across guest touchpoints
by Karen Stephens
3 October 2025Revinate, Inc.Sales & Marketing
Total revenue management: Hotel upselling across guest touchpoints
What is a Global Distribution System (GDS) in the hospitality industry?
Explainer

What is a Global Distribution System (GDS) in the hospitality industry?

Travelers now book through a variety of channels – direct websites, online travel agencies (OTAs), corporate agents and more – making it crucial for hotels to be everywhere their guests are searching.

Jonathan Gough
Jonathan Gough
Content Team Lead at Lighthouse
Lighthouse
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Information Technology
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Travel Technology
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What is a Global Distribution System (GDS) in the hospitality industry?
by Jonathan Gough
12 September 2025LighthouseSales & Marketing
What is a Global Distribution System (GDS) in the hospitality industry?
Beyond points: Building a customer loyalty strategy that drives direct revenue
Explainer

Beyond points: Building a customer loyalty strategy that drives direct revenue

True hotel customer loyalty reveals itself in moments like this: A guest walks into your lobby after a long day of travel, and your front desk agent greets him by name, Welcome, Mr. Johnson! It’s so nice to have you back for a third visit with us. W...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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CRM & Loyalty
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Digital Marketing
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Beyond points: Building a customer loyalty strategy that drives direct revenue
by Karen Stephens
5 August 2025Revinate, Inc.Sales & Marketing
Beyond points: Building a customer loyalty strategy that drives direct revenue
Hotel cart abandonment recovery: The multi-channel playbook
Explainer

Hotel cart abandonment recovery: The multi-channel playbook

Hotel cart abandonment recovery isn’t just about recapturing lost revenue — it’s about creating moments of connection with your guests that ultimately bring them back to book direct with you.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
More in this category
Sales & Marketing
More in this category
Revenue Management
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Digital Marketing
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Hotel cart abandonment recovery: The multi-channel playbook
by Karen Stephens
4 July 2025Revinate, Inc.Sales & Marketing
Hotel cart abandonment recovery: The multi-channel playbook