Explainer

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and sk...

EHL
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Sales & Marketing
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Data-driven marketing strategy for hospitality: Best practices & tools18 September 2023EHLDigital Marketing
EHL Hospitality Business School
Explainer

Hotel Omnichannel Marketing vs. Multichannel Marketing Explained

The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website thro...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
by DJ Vallauri
19 July 2023Lodging InteractiveDigital Marketing
Lodging Interactive
Explainer

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?

The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online s...

Amadeus
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Sales & Marketing
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Search Marketing
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A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?22 March 2023AmadeusDigital Marketing
Amadeus Hospitality
Explainer

Using Data to Find Sustainable Travelers for Your Destination

As a destination marketer, you work hard to increase awareness of your destination to stay top of mind when travelers are searching for their next trip. As you work to grow your visitation numbers with the right visitors for your destination, you’re...

Sojern
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Environment & Sustainability
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Search Marketing
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Digital Marketing
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Consumer Trends
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Using Data to Find Sustainable Travelers for Your Destination23 November 2022SojernDigital Marketing
Sojern