Total revenue management: Hotel upselling across guest touchpoints
Explainer

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communic...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Total revenue management: Hotel upselling across guest touchpoints
by Karen Stephens
3 October 2025Revinate, Inc.Digital Marketing
Total revenue management: Hotel upselling across guest touchpoints
Beyond points: Building a customer loyalty strategy that drives direct revenue
Explainer

Beyond points: Building a customer loyalty strategy that drives direct revenue

True hotel customer loyalty reveals itself in moments like this: A guest walks into your lobby after a long day of travel, and your front desk agent greets him by name, Welcome, Mr. Johnson! It’s so nice to have you back for a third visit with us. W...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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CRM & Loyalty
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Digital Marketing
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Beyond points: Building a customer loyalty strategy that drives direct revenue
by Karen Stephens
5 August 2025Revinate, Inc.Digital Marketing
Beyond points: Building a customer loyalty strategy that drives direct revenue
Hotel cart abandonment recovery: The multi-channel playbook
Explainer

Hotel cart abandonment recovery: The multi-channel playbook

Hotel cart abandonment recovery isn’t just about recapturing lost revenue — it’s about creating moments of connection with your guests that ultimately bring them back to book direct with you.

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Hotel cart abandonment recovery: The multi-channel playbook
by Karen Stephens
4 July 2025Revinate, Inc.Digital Marketing
Hotel cart abandonment recovery: The multi-channel playbook
Explainer

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and sk...

EHL
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Sales & Marketing
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Digital Marketing
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Big Data
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Data-driven marketing strategy for hospitality: Best practices & tools18 September 2023EHLDigital Marketing
EHL Hospitality Business School
Explainer

Hotel Omnichannel Marketing vs. Multichannel Marketing Explained

The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website thro...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Sales & Marketing
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Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
by DJ Vallauri
19 July 2023Lodging InteractiveDigital Marketing
Lodging Interactive
Explainer

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?

The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online s...

Amadeus
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Sales & Marketing
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Search Marketing
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Digital Marketing
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A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?22 March 2023AmadeusDigital Marketing
Amadeus Hospitality