A new, luxury hotel brand that has been on the backburner for about two years due to the pandemic is back on the action plan and circling its first property, to open in 2024.

Pair a hotelier with 35 years of luxury hospitality experience and a celebrity chef with a nationwide presence and the result is a “culinary-forward” hotel company that aims to reimagine the place of food and beverage in a hotel.

Veteran luxury hotelier Christopher Hunsberger, who previously was president of hotel operations for the Americas at Four Seasons Hotels & Resorts, teamed with celebrity chef and restaurant operator Charlie Palmer to create the hotel brand Appellation, which is designed to be innovative and culinary-forward, with lobbies that feel more like entertainment spaces and include kitchens and food preparation on full display.

Hunsberger and Palmer have known each other for more than 20 years, since Palmer was brought in as the first Four Seasons celebrity chef at its Las Vegas property. They became personal friends when Hunsberger bought a home in Healdsburg, where Palmer is based and Appellation now has its offices.

Read the full article at HotelNewsNow (part of CoStar)