Erica Lipscomb è stato nominato EVP, Commercial Strategy presso PM Hotel Group
PM Hotel Group has appointed Erica Lipscomb as EVP, commercial strategy. In this enterprise-wide leadership role, she will oversee the company’s commercial strategy, leading sales, revenue management, marketing and distribution across the company’s portfolio of branded and independent hotels.
Through Lipscomb’s leadership, PM Hotel Group will build on its momentum, advancing its commercial platform through strategy, technology, data and execution to strengthen the customer journey, accelerate top-line growth and create even greater value for hotel owners, according to the company.
Lipscomb brings more than 30 years of hospitality leadership experience spanning commercial strategy and operations across multi-brand, multi-owner hospitality platforms. Her prior experience includes senior leadership roles with Crescent Hotels & Resorts, Kimpton Hotels and Marriott International.
Throughout her career, she has built high-performing teams, aligned commercial disciplines and transformed market insights into commercial strategies that elevate the guest journey, strengthen portfolio performance and drive profitability, the company noted. She has also served on the Marriott Revenue Advisory Board and Lighthouse Advisory Board, contributing industry leadership and strategic perspective on revenue strategy, forecasting and commercial technology.