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Consumer Trends

Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise
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Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise

Nearly seven in ten South African travellers (69%) plan to take the same or more holidays in 2026 compared to 2025, including 49% who intend to travel more frequently, according to Marriott Bonvoy’s Ticket to Travel research. Younger generations are...

Marriott International, Inc.
Marriott International, Inc.
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Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise11 November 2025MarriottConsumer Trends
Marriott Bonvoy Research: South Africans Plan More Holidays in 2026 with Artificial Intelligence (AI), Lux-Scaping and Passion Pursuits on the Rise
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