Press Release

GBTA + VDR Europe Conference 2025 in Hamburg Spotlights Advocacy, Innovation and Resilience in European Business Travel

Business travel’s evolving landscape and the drive toward a more sustainable future took center stage this week at the GBTA + VDR Europe Conference 2025 in Hamburg. From 10–12 November, the CCH – Congress Center Hamburg hosted one of Europe’s larges...

Global Business Travel Association (GBTA)
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Events & Conferences
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Business Travel
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GBTA + VDR Europe Conference 2025 in Hamburg Spotlights Advocacy, Innovation and Resilience in European Business Travel13 November 2025GBTABusiness Travel
GBTA + VDR Europe Conference 2025 in Hamburg Spotlights Advocacy, Innovation and Resilience in European Business Travel
Performance

European Business Travel Spending to Reach 389.9 Billion Euros in 2026, Signalling Robust Growth and Shifting Traveller Priorities

Despite ongoing global economic challenges and political uncertainty, business travel in Europe continues to demonstrate remarkable resilience and growth. According to regional findings released from the latest GBTA Business Travel Index Outlook (“G...

Global Business Travel Association (GBTA)
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Business Travel
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Markets & Performance
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European Business Travel Spending to Reach 389.9 Billion Euros in 2026, Signalling Robust Growth and Shifting Traveller Priorities10 November 2025GBTABusiness Travel
European Business Travel Spending to Reach 389.9 Billion Euros in 2026, Signalling Robust Growth and Shifting Traveller Priorities
New EU Plans Set to Make Business Travel More Efficient and Sustainable: GBTA Welcomes this Week’s Announcements on High-Speed Rail and Sustainable Transport as Part of its Ongoing Engagement with European Policymakers
Press Release

New EU Plans Set to Make Business Travel More Efficient and Sustainable: GBTA Welcomes this Week’s Announcements on High-Speed Rail and Sustainable Transport as Part of its Ongoing Engagement with European Policymakers

The Global Business Travel Association (GBTA), the leading voice of the global business travel industry, met in Brussels this week with key policymakers from the European Commission, European Parliament and upcoming EU Council Presidency to advance ...

Global Business Travel Association (GBTA)
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Business Travel
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National & International Policy
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New EU Plans Set to Make Business Travel More Efficient and Sustainable: GBTA Welcomes this Week’s Announcements on High-Speed Rail and Sustainable Transport as Part of its Ongoing Engagement with European Policymakers 6 November 2025GBTABusiness Travel
New EU Plans Set to Make Business Travel More Efficient and Sustainable: GBTA Welcomes this Week’s Announcements on High-Speed Rail and Sustainable Transport as Part of its Ongoing Engagement with European Policymakers
Press Release

Navigator Award 2025: GBTA Commends MEP Nikolina Brnjac for Commitment to Sustainable Business Travel In Europe

The Global Business Travel Association (GBTA) is pleased to announce the awarding of its prestigious 2025 “GBTA Navigator Award” to Member of the European Parliament Nikolina Brnjac (EPP, Croatia) for her advocacy contributions to the business trave...

Global Business Travel Association (GBTA)
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Awards and Accolades
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Business Travel
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National & International Policy
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Navigator Award 2025: GBTA Commends MEP Nikolina Brnjac for Commitment to Sustainable Business Travel In Europe 1 October 2025GBTABusiness Travel
Navigator Award 2025: GBTA Commends MEP Nikolina Brnjac for Commitment to Sustainable Business Travel In Europe
Press Release

Hotel and Meetings Sourcing Enters a New Era with RFPs Driving Value Beyond Cost Savings

As the business travel landscape continues to evolve, corporate travel managers are rethinking how they source hotels and meeting venues via their request for proposal (RFP) processes – shifting from ad hoc negotiations to more strategic, value-driv...

Global Business Travel Association (GBTA)
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MICE
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Business Travel
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Hotel and Meetings Sourcing Enters a New Era with RFPs Driving Value Beyond Cost Savings12 August 2025GBTABusiness Travel
Hotel and Meetings Sourcing Enters a New Era with RFPs Driving Value Beyond Cost Savings
Performance

UK Firms Could Miss Out on £319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds

Companies in the United Kingdom could unlock over £319 billion in additional sales by increasing their strategic investment in business travel. Despite a steady recovery since the pandemic, current travel and expense (T&E) spending still falls short...

Global Business Travel Association (GBTA)
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Business Travel
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Markets & Performance
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UK Firms Could Miss Out on £319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds10 July 2025GBTABusiness Travel
UK Firms Could Miss Out on £319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds
Case Study

Silken hotels boost corporate visibility with a 50% surge in RFPs by leveraging Cendyn GDS Connect & Corporate Sales service

Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller...

Cendyn™
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Property Technology
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Boutique & Lifestyle
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MICE
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Business Travel
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Silken hotels boost corporate visibility with a 50% surge in RFPs by leveraging Cendyn GDS Connect & Corporate Sales service19 February 2025Cendyn™Business Travel
Silken hotels boost corporate visibility with a 50% surge in RFPs by leveraging Cendyn GDS Connect & Corporate Sales service
Press Release

What Does the Next European Commission Mean for Business Travel?

The European Union faced profound challenges under the previous Commission’s mandate, navigating global health crises and geopolitical upheaval while balancing climate commitments with economic competitiveness. As the Commission entered a new mandat...

Global Business Travel Association (GBTA)
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Business Travel
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National & International Policy
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What Does the Next European Commission Mean for Business Travel?10 December 2024GBTABusiness Travel
What Does the Next European Commission Mean for Business Travel?