Sports Tourism

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans fi...

Guy Llewellyn

Assistant Professor at EHL Hospitality Business School

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Markets & Performance

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UEFA Women’s Euro 2025: Switzerland’s Summer of Football

Let’s not downplay our satisfaction; a brief turbulence doesn’t define the overall outcome

Contrary to the pessimists who dwell on seeing the glass as half-empty, while it steadily filled up over the weeks, the final result is very positive. It is generally satisfying both in terms of numbers and the overall sentiment of having successful...

Vanguélis Panayotis

Vanguélis Panayotis

CEO MKG Consulting & Hospitality ON / MRICS

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Hospitality ON

If you want to fly too high, you end up burning your wings

A long time ago, a popular singer made a hit with his song: Even if it rains, the summer will be hot, hot, hot, from the Côte d’Azur to Saint-Malo. Its contemporary and trade translation corresponds to the very optimistic expectations of accommodati...

Vanguélis Panayotis

Vanguélis Panayotis

CEO MKG Consulting & Hospitality ON / MRICS

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Sales & Marketing

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Revenue Management

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Hospitality ON