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Sports Tourism

Performance

Formula 1 drove Milan room rates to record-highs

Driven by the Italian Grand Prix and Fashion Week, Milan posted its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global leading provider of online real estate market...

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Formula 1 drove Milan room rates to record-highs15 October 2025STRSports Tourism
Formula 1 drove Milan room rates to record-highs
Performance

Smaller markets scored big during Euros

The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. With the exception of Euro 2020, which was played across a ...

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Smaller markets scored big during Euros12 August 2024STRSports Tourism
Smaller markets scored big during Euros
Performance

Worldwide guest bookings in Paris region during Olympics up 400% year-on-year

With less than a month to go until the 2024 Paris Olympic and Paralympic Games, Airbnb bookings in the Paris area have increased significantly.

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Worldwide guest bookings in Paris region during Olympics up 400% year-on-year 5 July 2024AirbnbSports Tourism
Worldwide guest bookings in Paris region during Olympics up 400% year-on-year
Performance

Hotels across Germany are filling up for UEFA Euro 2024

With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected ...

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Hotels across Germany are filling up for UEFA Euro 202431 May 2024STRSports Tourism
Hotels across Germany are filling up for UEFA Euro 2024
Performance

Paris Summer Olympics: Three key trends to consider

The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held i...

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Paris Summer Olympics: Three key trends to consider 6 February 2024STRSports Tourism
Paris Summer Olympics: Three key trends to consider
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The Hotel Yearbook 2025 - Tech Edition
Navigating Current Innovation and Future Breakthroughs
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