Industry Update
Editorial Article 9 March 2004

World's number one player Tiger Woods tees off from the world's most luxurious hotel, Burj Al Arab

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Burj Al Arab

Designed to resemble a billowing sail, the Burj Al Arab hotel soars to a height of 321 metres, dominating the Dubai coastline. At night, the 'Burj' offers an unforgettable sight, surrounded by choreographed colour sculptures of water and fire. This all-suite hotel reflects the finest that the world has to offer. Burj Al Arab Mission Statement: "To be the world's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest expectation by providing the ultimate Arabian Hospitality Experience"

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World's number one player Tiger Woods tees off from
the world's most luxurious hotel, Burj Al Arab

About Jumeirah International - Jumeirah International properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and design awards. The group encompasses the world-renowned Burj Al Arab that has become a true icon and landmark for Dubai, the award winning Jumeirah Beach Hotel, Emirates Towers Hotel, Offices and Shopping Boulevard, The Jumeirah Beach Club, The World Trade Centre Hotel Dubai and Wild Wadi water park. In addition, the group opened The Emirates Academy of Hospitality Management in summer 2001.

Jumeirah International has expanded outside the Middle East into London, taking over the management contracts of The Carlton Tower and The Lowndes Hotel in London's Belgravia last December. Following on from Jumeirah International's move into the UK, The Carlton Tower was immediately included in the prestigious 'Leading Hotels of the World' handbook following Burj Al Arab, Emirates Towers Hotel and The Jumeirah Beach Hotel.

The company's latest expansion is the unique resort development Madinat Jumeirah. Enhancing Dubai's reputation as one of the world's most idyllic destinations, the 100-acre resort will offer the ultimate Arabian experience against the setting of a highly luxurious, world-class, multi-facility resort. Madinat Jumeirah will include two 300 room five star hotels and clusters of 340 rooms and suites all featuring authentic architecture reflecting the heritage and culture of Dubai and the Arabian region. The first phase of the resort is scheduled to open in September 2003 followed by the second phase in autumn 2004. For more information visit www.jumeirahinternational.com.

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Andre Agassi And Roger Federer Do Helipad Publicity Shoot At The 7 Star Burj Al Arab In Dubai

25 February 2005 — Roger Federer and Andre Agassi have taken tennis to new heights, playing a friendly match on the helipad at the luxurious Burj Al Arab hotel in Dubai. At more than 200m above the ground, the pair had a few shots and even fired a few balls off the edge of the specially laid tennis court.
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Mia Hedman
Director of Corporate Communications
Phone: +971 4 364 7947
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