Desires Hotels Announces Opening of The Betsy, A New Luxury Hotel In South Beach
Modern Boutique Collection to Add Newly Renovated Miami Landmark in January 2009
The hotel was originally designed in 1942 and has a distinct Florida Georgian facade with an expansive four column front porch and rows of shuttered framed windows. The tropical colonial design will carry through the 63 rooms and suites. The rooftop will be a key social focus for the hotel and will include a spa and zen garden setting for pre- and post-treatments and a relaxing rooftop solarium. Complete with an intimate outdoor swimming pool and just a few steps from beach on Ocean Drive, the location is ideal.
The reception area, bar and lounge, cleverly integrate BLT Steak restaurant to create a dynamic lobby environment. Named "Restaurateur of the Year" in 2007 by Bon Appetite, Tourondel takes the steakhouse concept to a new level by artfully combining the highest quality ingredients with the precision of exacting French technique. Acclaimed by Esquire magazine in 2004 as one of "the best new restaurants in America," BLT Steak has redefined the American steakhouse, satisfying the epicure and neighborhood diner alike.
About Desires Hotels | Desires Hotels is a collection of independently created modern boutique hotels founded in 2005 as the boutique division of Tecton Hospitality. The cornerstone of The Desires brand is the company's ability to create hotels which are made in the vision of the owner/developer. Desires provides individual strategies focused on driving profits through sophisticated marketing techniques, including the "Your Desires" loyalty program, an innovative website, strong relationships with the travel trade, and strategic marketing partnerships. Desires branding success delivers profits by using a successful model of operational synergies, finance, sales and marketing, and human resource management. Desires Hotels offers a complete and comprehensive hotel management tailored to the needs to each property. The Desires portfolio includes the award-winning 93 room Sagamore hotel in Miami Beach, FL, the San Juan Water & Beach Club in San Juan Puerto Rico, the 229-room Hotel Mela in NYC and the 100-room Iron Horse Hotel in Milwaukee.