eMarketer's Predictions for 2009
What lies ahead in the new year? Online Ad Spending: Still Solid Choice Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend. First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers. Second, even though most advertisers are increasingly cautious with their budgets, they still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video.