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Scot Campbell sounds more like an impresario than a chief information officer as he describes the high-tech hotel rooms being built by his company, MGM Mirage. We are in Las Vegas, and MGM is trying to bring the sparkle of a show on the Strip to its guest rooms. "As you put the key in the door, it knows this is the first time you have entered the room, and the room says - let's put on the show, folks," he says.

As the doors open a 42-inch flat-panel television warms up to play music as the curtains part.

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