Citadines: Marching to tune of guests' lifestyle | asiaone.com
THERE'S a silver lining to the economic downturn for major hospitality players who hold the reins to brands of different tiers. One such player is the Ascott Group, for whom the current climate has "brought opportunities: for it to launch more residences under its Citadines line. Citadines is Ascott's lowest-tier brand (the group has other serviced residences under the Ascott and Somerset labels) and it caters to "independent and savvy travellers who look for stylish and spacious accommodation that also offer good value and flexibility", says Gerald Lee, chief executive officer of Ascott Hospitality for The Ascott Group Ltd.
