Cornell Study Finds Restaurant Goers Like Innovations in Early Dining Stages
Kimes pointed out: "The eleven technologies studied are closely linked with five dining stages. Our results show that the customers are more comfortable with early dining stage technologies such as virtual menus and pagers." The study was based on survey responses from 1,737 U.S. residents drawn from a broad-based national database.Dixon added: "Based on our study, we recommend that restaurants encourage customers to try new technologies. But restaurants should avoid forcing technology use, and implement new technologies with considerable support and demonstrations. I should note that our respondents were more likely to use pagers and online reservations than the other technologies we tested. On the other hand, they were not supportive of payment technologies involving cell phones or smart cards."
Frequent technology users visited restaurants more often than infrequent technology users did, the study found. Moreover, although young respondents were more likely to use various forms of technology than older respondents were, levels of technology use did not vary by gender.
Meet and interact with Dr. Verma and Dr. Kimes, active members of the executive education faculty at the School of Hotel Administration, when they present sessions in the Professional Development Program: .
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About the Center for Hospitality Research
The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.
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