Magnuson Hotels reservation revenue climbs 24% against US occupancy crash
“It’s the biggest occupancy crash in history,” stated Thomas R. Magnuson, company CEO/Principal. “Decreased demand combined with rising new supply means market conditions will continue to worsen in 2010 as foreclosures rise to an unprecedented new level. Franchised hotel owners will have no choice but to cut non-revenue producing costs to survive. Unbranded independents will need the lowest cost marketing and distribution to increase revenue.”
Driving the above-market performance are Magnuson Hotels’ recent expansion of its worldwide reservation distribution with the registration of its new MS GDS (global distribution system) chain code, which identifies Magnuson Hotels as a globally-recognized hotel chain to over 650,000 worldwide travel agents through Amadeus, Sabre, Worldspan, Apollo and Galileo.
Despite economic crisis conditions, significant revenue growth has been delivered to nearly 1000 Magnuson Hotel affiliates across the US and Canada, sourced primarily from increased corporate, government, military, AAA and AARP business segments. The addition of new sources of business has further strengthened Magnuson Hotels’ market position with less dependence on economy-sensitive leisure travel.
Magnuson Hotels will be presenting key performance figures during its High Performance Strategies for Today’s Economy Conference on August 6, 2009 9:00 a.m. to Noon at the Renaissance Nashville Hotel, Nashville, TN. For free registration go to http://nw.rangeus.com/mh/signup/form.php You must be registered to attend. Limited seating is available.
About Magnuson Worldwide:
Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worlwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.