Today the American Resort Development Association (ARDA) released two advisories to help consumers and timeshare owners navigate through the secondary market, which includes timeshare resellers, internet advertisers and other resale companies, to ensure a safe and positive selling experience. The advisories were developed to help dispel the growing misinformation and confusion in the secondary marketplace by providing specific tips on reviewing timeshare resale companies, their practices, costs and services in the marketplace.

As a result of the current economic environment, disreputable companies are using unscrupulous tactics to take advantage of owners who may need to sell their timeshares. In fact, several state attorneys general have addressed concerns about resale “scams.” Since the resales industry is largely unregulated, ARDA is working with its members, including reputable resale companies, to ensure transparency on both the buying and selling process.

“This is not an indictment of our reputable resale company members, but rather a problem faced by everyone who loves this industry being painted with the same ‘timeshare scam’ brush,” said Howard Nusbaum, president and CEO of ARDA. “We continue to work with stakeholders to craft what we believe will be guidelines for best practices and legislation,” continued Nusbaum.

“It's simply a matter of buyer beware. With the state of the economy today, a large number of our owners are being approached by a variety of companies, with offers of previously unheard of rental revenues or resale prices, and even just “getting out from under” one’s timeshare week. Many of these offers are hard to understand, even for the savviest of timeshare owners. Unfortunately, we have heard from many owners who were dissatisfied with the end result of these transactions and little can be done about it after the fact. As always, if a deal sounds too good to be true, it just might be. Be aware and be diligent. Do your own research and check with your own timeshare resort association before doing anything,” added Cindy Thomas, Stoneridge Resort Manager.

The first of the two consumer advisories focuses on the types of timeshare resellers with four steps to guide consumers through the process: utilizing existing resources, understanding timeshare resale companies, choosing the best option, and following basic rules. The second advisory provides tools to evaluate resale companies with a list of tips.

Most importantly, ARDA encourages consumers and timeshare owners to conduct research and due diligence on any resale company or advertiser in advance of paying any money or signing any contract or agreement.

ARDA is the trade association for the timeshare industry. ARDA's membership comprises over 500 companies (both privately held firms and publicly traded corporations), which house 5,000-plus individual ARDA members. ARDA's active, engaged members have extensive experience in shared ownership interests in leisure real estate. ARDA's work — including proactive advocacy — touches every role within the timeshare industry. Developers, exchange companies, vacation clubs, timeshare resellers, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts are all part of the ARDA network. For more information, visit ARDA.org.

ARDA-ROC is a 501(c)4 non-profit entity funded by over 1.5 million individual timeshare owner's voluntary contributions. ARDA-ROC is dedicated to preserving, protecting, and enhancing vacation ownership through smart policy and sensible regulation. ARDA-ROC advocates for local, state, and federal policies that enable the vacation ownership industry to thrive and provide consumers with an enriched vacation ownership experience. For more information, visit ARDAROC.org.

Lou Ann Burney
202-371-6700
ARDA