Hilton Worldwide Launches New Corporate Identity
Name and Logo Signify International Growth
Hilton Worldwide (formerly Hilton Hotels Corporation), the leading global hospitality company, today announced the launch of its new corporate name and logo. Hilton’s new name, Hilton Worldwide, signifies the company’s global breadth and reach, and the logo incorporates key design elements that reflect Hilton’s rich heritage, vision for the future and commitment to excellence in service.
The new corporate name and logo follow the company’s recent relocation of its global headquarters from Beverly Hills, Calif., to McLean, Va. These changes have also been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals.
Hilton Worldwide’s portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.
Logo Design Details
With the addition of the word “worldwide,” the new logo unites all members of the organization across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hilton’s heritage. The two halves are reflective, which are a reminder of the company’s storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.
The logos and imagery of the hotel brands that comprise Hilton Worldwide, including Hilton Hotels, will remain unchanged, while the Hilton HHonors brand will adopt the core elements of the new corporate identity and logo.
“The new corporate and Hilton HHonors branding enable our individual hotel brands to further build their distinctive identities while also communicating their common connections and the strong value proposition of the HHonors program,” said Paul Brown, President of Hilton’s Global Brands and Commercial Services.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 4,900 properties with more than 796,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world"s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.