U.K. Hotel bookings 2009: British travellers rely on professional travel guides
In other countries the results are very different. The Spaniards are the biggest bargain hunters: Hard hit by the economic crisis, 45 percent of Spanish travellers stated that the price as the most important factor when selecting a hotel in 2009. The Germans also indicated that the price was the most important criterion (35 percent), as well as the Italians (34 percent). From the French respondents, 60 percent stated that advertisements and holiday brochures were the most important factor. In no other country were advertisements and holiday catalogues such a prominent decision making factor. The Dutch travellers indicated that the travel reviews from former hotel guests were the most important factor that affected their choice of hotel in 2009. Hotel reviews were also a big factor in Italy (29 percent), Germany (27 percent) and Spain (22 percent).
The online survey was answered by 4112 visitors to trivago in August and September 2009 on six trivago country platforms (United Kingdom, German, Spain, France, Italy and The Netherlands).