Maximizing revenue and controlling costs remain top priorities as hoteliers continue their struggle to drive rate and occupancy. With 2010 settling in as yet another challenging year for driving profitability, hoteliers continue reexamining cost structures to uncover savings opportunities and tap into new sales and marketing programs to better hit budget targets. Together, finding new ways to better manage costs and maximize revenue streams can make a big difference on the bottom line, save jobs and set a more positive tone in the workplace. By Jeff Weinstein, Editor In Chief -- Hotels.

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