JDA Software Group, Inc. is the newest corporate friend of the Cornell Center for Hospitality Research (CHR), and has already started its support of the CHR's efforts to share useful research with the hospitality industry. JDA is a leading provider of pricing and revenue management solutions to the travel, transport and hospitality industries, and has been helping top hospitality companies improve their revenue and profitability for more than two decades.

As a friend of the center, JDA provides support for the CHR's outreach efforts, both financially and through its media outlets. JDA is supporting the Cornell Icon of the Industry Award dinner in New York City in June 2010 and the Cornell Reception at the ALIS Conference in San Diego on January 26. JDA was also a key sponsor of Cornell's November 2009 Dean's Leadership Series meeting in New York City.

"JDA Software's expertise in the hospitality industry makes it an excellent fit as a CHR corporate affiliate. In fact, Cornell contributed a bylined article that is published in the January 2010 edition of JDA's semi-annual Real Results magazine, available online at www.jda.com/realresultsmagazine," said Jennifer Macera, CHR associate director. "This article, which will also be available at the ALIS Conference, discusses the CHR research on competitive rate setting."

"JDA is pleased to be working with the School of Hotel Administration and the CHR," said Andy Archer, JDA's regional vice president, services industries. "Given JDA's extensive experience in providing innovation for the hospitality industry, we see our affiliation as a logical step in our efforts to share information and thought leadership with the industry."

About JDA Software Services Industries Group | JDA Services Industries Group helps companies in the travel, transportation, hospitality and media industries balance supply and demand through innovative forecasting, pricing and revenue management solutions. The result is a dramatic increase in revenue, margin and efficiency. JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Harrah's Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI Travel (formerly Thomson Holidays).

About JDA Software Group, Inc. | JDA® Software Group, Inc. (NASDAQ: JDAS) is the world's leading supply chain solutions provider, helping companies optimize operations and improve profitability. JDA drives business efficiency for its global customer base of more than 5,800 retailers, manufacturers, wholesaler-distributors and services industries companies through deep domain expertise and innovative solutions. JDA's combination of unmatched services, together with its integrated yet modular solutions for merchandising, supply chain planning and execution and revenue management, leverage the strong heritage and knowledge capital of market leaders including Manugistics®, E3®, Intactix® and Arthur®. When supply chain results matter, companies turn to JDA. For more information about JDA, visit or contact us at [email protected] or call +1.800.479.7382 / +1.480.308.3000.

About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Carol Zhe
607.254.4504
CHR