The Taj Group of Hotels

Taj Hotels Resorts and Palaces, one of Asia’s largest and finest group of hotels, and VICTORIA-JUNGFRAU COLLECTION, a small but exclusive hotel group comprising four of Switzerland's leading luxury hotels have entered into a strategic joint marketing alliance to develop cross-promotional opportunities for both companies to harness each other’s strengths in their respective markets. Each chain will be reciprocating loyalty benefits, and jointly participating in marketing and promotional deals across the two groups to provide a wider guest experience and awareness on a global scale.

With Four luxury hotels in some of the most attractive locations in Switzerland, the VICTORIA-JUNGFRAU COLLECTION symbolizes the tradition of hospitality for which Switzerland is internationally renowned. Synonymous with superior service and old world charm, combined with modern comforts, guests at any of the VICTORIA-JUNGFRAU COLLECTION properties are assured the warmest of welcome and a luxurious experience in the most scenic part of the world.

The participating Taj and VICTORIA-JUNGFRAU COLLECTION hotels in the alliance include: The Taj Mahal Palace & Tower, Mumbai, Taj Lands End, Mumbai, Taj Mahal, Delhi, Taj Palace, Delhi, Taj Coromandel, Chennai, Taj Krishna, Hyderabad, Taj West End, Bangalore, Taj Lake Palace, Udaipur, Rambagh Palace, Jaipur, Umaid Bhawan Palace, Jodhpur, The Pierre, New York, Taj Boston, Taj Campton Place, San Francisco, Taj Cape Town, Blue, Sydney and Taj Exotica Resort and Spa, Maldives.. Under the VICTORIA-JUNGFRAU COLLECTION, the VICTORIA-JUNGFRAU Grand Hotel & Spa in Interlaken, the PALACE LUZERN, the EDEN AU LAC in Zurich and the BELLEVUE PALACE in Bern are a part of the alliance.

Both Taj Hotels Resorts and Palaces and VICTORIA-JUNGFRAU COLLECTION will jointly participate in trade shows, sales events, niche marketing programmes and culinary promotions. This will also include a special exchange programme wherein both organizations will send people to be trained in each other’s hotels in different areas of expertise. This alliance will support and enhance the Taj Hotels and the VICTORIA-JUNGFRAU COLLECTION representation in different parts of the world.

Speaking on the occasion, Mr. Raymond Bickson, Managing Director and CEO, Indian Hotels Company Limited, said, “This is certainly a win-win alliance for both companies. It will give us the opportunity to work with VICTORIA-JUNGFRAU COLLECTION and the foray of the Taj brand in Switzerland which is a key destination for global travelers. This alliance will bring in a synergistic approach to the marketing efforts of two luxury hospitality brands catering to the discerning clientele”

Mr. Emanuel Berger, Executive Delegate of the Board of the VICTORIA-JUNGFRAU COLLECTION said "Having worked in the hospitality business for more than 45 years, this special co-operation is definitely a milestone. The alliance with TAJ Hotels Resorts and Palaces will allow us to create a special value for all our international guests."

The portfolio of hotels under both Taj Hotels Resorts and Palaces and VICTORIA-JUNGFRAU COLLECTION are bound by a sense of traditional hospitality for over a century, and are considered destinations unto themselves. They share a mutual culture, which places a premium on offering high-quality service while maintaining the unique appeal of each hotel.

About VICTORIA-JUNGFRAU COLLECTION | The VICTORIA-JUNGFRAU COLLECTION is a luxurious hotel collection including four of the most legendary and prestigious hotels of Switzerland: PALACE LUZERN at the shore of Lake Lucerne, BELLEVUE PALACE in Berne, EDEN AU LAC in Zurich and award winning and wellness trend-setting VICTORIA-JUNGFRAU Grand Hotel & Spa in Interlaken. Combining traditional art of hospitality with state-of-the-art comfort the hotels reflect their exceptional locations - perfect for business and leisure travelers alike.

About Taj Hotels Resorts and Palaces () | Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 67 hotels in 45 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, Middle East and South Africa. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Rajput palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has completed the centenary of its landmark hotel, The Taj Mahal Palace and Tower, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

Tarini Mathur
Vaishnavi Corporate Communications
+22-66568787
IHCL